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gen z

Gen Z, Trust & Tiktok: Why Time Is Up for Corporate Spin

A neuroscientist has spent years studying what builds trust between individuals. His findings are remarkable and yet surprisingly simple....

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How Social Media Is Capitalising on Its Youngest Users

Social media e-commerce is on the rise and the trends are clear: the younger the user, the more likely they are to spend through social media....

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I Raised 3 Screenagers: A Gen X View of Gen Z

Gen Z is a fascinating group and one that deserves attention and a rich understanding of how to communicate and engage with them....

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I Raised 3 Screenagers: A Gen X View of Gen Z

Our dinner table is a fascinating place. Gone are the days of our parents raising us when it was ‘children are to be seen and not heard’....

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