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research

Australia’s Top Baby Names 2022

Every year Australia’s states and territories release the names of every child born, and McCrindle analyses the trends. The numbers are in for 2022....

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Gen Z’s Top Hopes and Fears

The world is changing at a faster rate than ever before – and for Generation Z, this is the world they are being shaped in....

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The Influences Shaping Gen Alpha, and Why Their Future Is Bright

As the first generation to be entirely born in the 21st Century, the influences that shape Generation Alpha are different to previous generations....

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The Metaverse Will Mean More to Gen Alpha Than Any Other Generation

The first movers of the Metaverse just might be Generation Alpha – the most technologically integrated generation of our lifetime....

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Spiritual Practices Valued by Australians During Crisis

Nearly 7 in 10 Australians thought spiritual practices were important during the recent national crises of COVID and the devastating bushfires....

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The History and Future of Leadership: How Times Have Changed

Old models of leadership have become less relevant as times have changed. Leadership has moved away from hierarchy and hereditary, writes McCrindle....

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Millennials and Their Career Expectations

Millennials are now stepping into leadership roles and progressing their careers. HR consultant Shelley Johnson talks about their career expectations....

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Melbourne set to become Australia’s largest city – McCrindle

Melbourne is set to pass the 6 million population mark at the end of the decade – overtaking Sydney to become Australia’s largest city....

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How to Spot Trends

By observing the changes and thinking about what will influence the future, leaders and organisations can be better prepared for what is to come....

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Gen Z and the Future of School-Leavers Today

Not only has the digital world impacted Generation Z, but the economy has been transformed in the last two and a half decades since they have been born....

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