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Gen Z, Trust & Tiktok: Why Time Is Up for Corporate Spin

A neuroscientist has spent years studying what builds trust between individuals. His findings are remarkable and yet surprisingly simple....

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Online Influencers Are Yesterday’s News… Welcome to the Creator Economy

The creator economy involves the proliferating number of individuals who are making an earning by using social media to share their skills and knowledge....

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How Social Media Is Capitalising on Its Youngest Users

Social media e-commerce is on the rise and the trends are clear: the younger the user, the more likely they are to spend through social media....

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Relax. You Don’t Need to Have an Opinion on Everything

Beware the twin fallacies of omniscience and omnicompetence that lead us to believe we’re competent to judge and speak....

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Friends Again: Why Facebook Backed Down

Less than a week after the social media giant cancelled the news in Australia, Facebook has again opened its doors to publishers....

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Facebook Ban: What Does it Mean For Your Feed?

Facebook lost a lot of friends in Australia when it banned the sharing of news content on its services....

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Is TikTok OK For My Kids? Psychologist Collett Smart Helps You Decide

Given over 30 per cent of TikTok users are adolescents, parents need to think carefully about whether it is suitable for their children....

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I Raised 3 Screenagers: A Gen X View of Gen Z

Gen Z is a fascinating group and one that deserves attention and a rich understanding of how to communicate and engage with them....

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Social Media P Plates for Teens

Author Robert Garrett suggests looking for these four areas of competence before giving teens their 'P Plates' for social media....

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Make Sure Your Teens are Using Social Media Well in Isolation: Expert Tips

While parents may need to monitor their teens’ usage, social media in this time is proving to be invaluable for their teens' mental health and wellbeing....

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